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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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100289
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10028900.052
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1990-09-18
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BUSINESS, Page 83Business NotesFAST FOODMac in The U.S.S.R.?
They didn't make Phi Beta Kappa, but five Soviet managers got
a degree in hamburgerology last week. After six months of
management training in the art of flipping burgers and slinging
fries, the Soviet businessmen graduated from McDonald's Hamburger
University in suburban Chicago. Their training is a prelude to a
planned Big Mac Attack on Moscow sometime next year, when
McDonald's hopes to open its first Soviet restaurant, in Pushkin
Square.
The restaurant would be the world's largest McDonald's outlet,
with 900 seats. But the Moscow Mac's development has been a long
slog, in part because of logistic and bureaucratic hassles.
McDonald's may prove to be a hard sell to Muscovites, most of whom
have never heard of a hamburger or couldn't afford one. Even so,
last week's graduates were bullish. Says Khamzat Khazbulatov, 33:
"We will bring back all the skills that result in excellent profits
and sales."